Free two-minute scorecard: see what your hours really pay you →

Well Paid & Well Rested · for women running six-figure service businesses

Get a full day a week back. Keep your income.

In six months: one day off every week, a two-week holiday booked, and your revenue holding or rising while you do it. Led by Helen Walsh, the Qualified Financial Adviser who took twelve weeks off in 2023 and grew her income 35%.

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One day a week back·A two-week holiday·Revenue holding or rising
Helen Walsh, Qualified Financial Adviser and coach, at her desk
Helen Walsh · Qualified Financial Adviser

The proof

In 2023 Helen took twelve weeks off. Her income went up 35%.

Top 1%of financial professionals worldwide, ten years
Fridaysoff every week, with no evening calls
4 to 6 weeksof holiday, every year since

The turning point

On paper you set your own hours. In practice, the business runs you.

01 / The diary

Every hour is spoken for.

Early starts, 8pm calls because that’s when clients want you, and Sunday nights clearing the inbox so Monday doesn’t bury you.

02 / The numbers

The money is good. The cost is hidden.

You can see what comes in. You rarely measure the hours, the energy and the missed summers behind it.

03 / The belief

If you stop, the money stops.

Everything comes back to you. Stepping back feels like the thing that would bring it all down.

If nothing changes, your health gives out first. The time with the people you love doesn’t come back. And the business stays capped, because there’s no more of you left to sell.

Six months from now

Friday is yours. The money is still coming in.

You’re not the one holding everything together anymore. You’re the woman who takes the day off and doesn’t feel guilty about it.

Helen Walsh smiling at her desk in a red blazer
Your diary

One full day off every week, and meeting windows your clients respect.

Your holiday

Two weeks booked, with no laptop “just in case”.

Your money

Revenue holding or rising, on track for your best year yet.

Your evenings

No more 8pm calls or Sunday nights clearing the inbox.

Your life

The people you love get you back, and so do the books, the summers and the laughing.

What you’ve tried

Three fixes that keep you working every hour.

01

Push harder

Earlier starts, a 5am routine, one more client. It works until your energy runs out, and then your income stops with it.

02

A better diary

A productivity app or a colour-coded calendar tidies your week. It still has sixty hours in it.

03

Mindset on its own

You feel lighter for a week. Nobody looks at your numbers, so the diary and the fear stay exactly where they were.

The missing piece

Rest isn’t the reward for hitting your number. It’s how you hit it.

Every productivity coach tells you to manage your time better. Helen shows you which hours are actually paying you, then helps you become the woman who takes the day off. That’s the Rested Revenue Method: four steps, exactly as Helen did them herself.

01

Become Her

The shift to the woman who earns this much and works like this, including the guilt of the first Friday off.

02

Own the Diary

Take the day off first, then set fixed meeting windows. Tell clients your new hours without losing one.

03

Cut What Doesn’t Pay

A financial adviser’s view of your week: hours against revenue, client by client. Keep what pays you.

04

Bring in the Help

Get clear on exactly who you need, then bring them in, so it stops all coming back to you.

Coaching and business strategy. Personal financial advice is separate from this programme.

Helen Walsh looking out over Malahide marina
Helen Walsh

Meet Helen

December 2016, nine at night. My son Pierce should have been in bed. “Mom, why are you working so hard?”

I’d worked 8am to 10pm for years, rebuilding after the recession took our business and both our homes. I told him that when I won the award, we’d all go to LA together. I missed it that year. I didn’t miss it the next. But the moment he asked, I knew my answer was wrong.

So I asked a different question: what would I love? An assistant. Then Fridays off, half of Wednesdays, and no evening calls in an industry where everyone meets in the evening. Every client met me during the day. The business didn’t shrink. It grew.

1990sStockbroker on Wall Street, then finance in the UK and Ireland
2017First qualified for the Million Dollar Round Table
2023Twelve weeks off. Income up 35%
2026Qualified for the tenth time. Still takes her Fridays

Helen Walsh

Financial servicesBusiness ownershipCoaching

Free scorecard · two minutes

Which of your hours are actually paying you?

The first thing Helen does with every client. Move the sliders to see your real hourly rate and what your evenings cost you. Then get your numbers by email, with the first three changes Helen makes with every client.

Your week, in numbers

No sign-up to see it
Your real hourly rate€71
Evening hours a year138
Working weeks that adds up to3.5

Your numbers by email, plus the first three changes Helen makes with every client.

The six months

Your first Friday afternoon by week three.

Weeks 1 to 2

Your numbers

A private Hours vs Revenue Review with Helen. You see which hours pay you and which don’t.

Week 3

Your first Friday

The first protected half-day goes in the diary, and you take it.

Months 2 to 5

New habits

Meeting windows, the hours you cut and the help you bring in, all tracked with dates.

Month 6

A day a week back

One full day off every week, a two-week holiday booked, revenue holding or rising.

The programme

Well Paid &
Well Rested

Six months in a small group of ten women, led live by Helen. Here is what it’s designed to get you:

One full dayoff every week
Two weeksof holiday, booked
Revenueholding or rising, on track for your best year yet
Each week
A one-hour live session and a live Q&A call. About five hours a week in total.
The method
The Rested Revenue Method, built on the certified Thinking Into Results curriculum.
Included
The Hours vs Revenue Review: a private session with Helen in weeks one to two.
The Business Hours Script: the exact words to tell clients your new hours.
The group
Ten women, by application. Helen goes through every woman’s numbers with her personally.
Dates
Applications close Thursday 12 November. The group starts Tuesday 17 November 2026.

Helen’s promises

Three promises. You do the work, Helen makes sure it works.

Week four

The First Friday Promise

Do the work, and if you haven’t taken your first Friday afternoon back by week four, you get your money back.

Month six

The Day Back Guarantee

Show up to every session and do the work in between. If you don’t have a full day a week back and a two-week holiday booked by month six, you get a full refund.

Your revenue

The Revenue Promise

If your revenue drops while you take the day back, Helen keeps working with you, free, until it recovers.

“If you do the work and it doesn’t happen, you get your money back. And if your income dips while you take the day back, I’ll keep working with you until it doesn’t.” Helen Walsh

What clients say about working with Helen

Helen was exceptional: inspiring, deeply supportive and consistently challenging my thinking in the best possible way. I moved from uncertainty to confident decision-making.
Lisa, founder of Krafty Italian
Lisa · Krafty Italian
BeforeA closed businessSeventeen years a Montessori teacher. No website, no customers, no sales.
Month seven$4,500Her best month ever, in the new business she built with Helen.

“I went from feeling like I kept failing at everything to taking control and building my life exactly how I wanted it.” Jackie Carroll · Career & Mindset Coach

From Helen’s earlier coaching programmes. The Founding Ten’s results will follow.

Good questions

Before you take the next step.

If I work less, won’t I earn less?

That’s the belief this programme is built to change. In 2023 Helen took twelve weeks off and her income went up 35%. You start with your Hours vs Revenue Review, so you only cut the hours that aren’t paying you.

I don’t have time for a six-month programme.

It’s about five hours a week, built to give you back more than it takes. Most women take their first Friday afternoon back in week three. If you don’t by week four, you get your money back.

Won’t my clients go elsewhere?

Helen stopped evening calls in an industry where everyone meets in the evening. Every client met her during the day. You get the Business Hours Script so you know exactly what to say.

Is this financial advice?

No. This is coaching and business strategy. Helen is a Qualified Financial Adviser, which is why she reads your numbers with you, but her regulated financial advice is offered separately.

Do I need to be at a particular revenue level?

The programme is designed for women running established service businesses, usually turning over six figures. If you’re not sure, apply and Helen will tell you honestly on the call.

What happens on the call?

Helen looks at one block of your week that isn’t paying you, whether or not you join. If the programme is right for you, she’ll say so. If it isn’t, she’ll tell you that too.

Helen’s weekly letter

One email a week. Less work, same money.

Short, practical notes on taking time back without losing income. Straight from Helen.

Get the letter

Free

No spam. One email a week.

Well Paid & Well Rested

Well paid and well rested. You don’t have to choose.

You’ve already proved you can work hard. Six months from now, you can be the woman who takes the day off and doesn’t feel guilty about it.

Apply for the Founding Ten

Ten places · applications close Thursday 12 November

The Founding Ten · closes 12 NovApply